Process: I knew that I wanted to have a bake sale be my fundraiser because I love to bake and Thanksgiving is coming up! I looked at many different dessert images, but decided on this one because it incorporates a top-selling fundraiser item with a common Thanksgiving table item as well. I searched for an image that had the color scheme I thought would best represent Thanksgiving and formatted the image to fit my screen. I chose to do my title the way it is to mimic the lattice work of the pie top. I also used varying colors of green in my text box behind “Fundraiser” to mimic the rings on the plate. I chose sans serif fonts for the whole piece to keep the emphasis on the text so the audience wouldn’t get distracted from the message with difficult to read font. Once I knew I wanted a traditional holiday appeal I inserted the image I chose into Word and added the text!
Critique Process: My first two critiques were from fellow classmates on the facebook page. They suggested that I edit some of the text to take the “th” off the number 14 and also to simplify the “why” description. It was also recommended that I remove the lines coming from “fundraiser” but I chose to leave them there as part of my design. I also received a critique from Sister Peterson. She recommended I adjust my body type to make it more legible as well as condense it so there is more white space. She suggested that I align the “F” in fundraiser with the rest of my date, time, location, etc. and also that I take the green bar behind “fundraiser” all the way off the left side of the page. I implemented almost all the recommendations made and above is the final product!
Color Scheme: Complementary; red and green
Fonts: Cooper Hewitt Regular (Sans Serif), Cooper Hewitt Lite (Sans Serif)
Link to Image: http://i.huffpost.com/gen/1834838/images/o-PIE-facebook.jpg