Process: I really enjoyed this project! I got to go back and review the work I’ve done this semester and see how much I’ve learned about typography, colors, design principles, and also the variety of programs I’ve worked with including Word, InDesign, Lightroom, Powerpoint, and Photoshop. I wanted this design to be a clean, simple demonstration of my various projects from the semester. Enjoy!
Critique: I received a critique from Regina Hull over facebook and she recommended that I make the line consistent on each slide, which I implemented. She also recommended I adjust my font size, which I did to add some contrast with the typography and highlight my name. I didn’t receive a critique from any other member of the class, but I asked my husband for his input and he recommended that I keep the call to action on the last slide straight forward to match the three key words I chose to highlight me as a potential employee. I chose to make that adjustment and I feel that it helps with the flow of the whole presentation.
For this project I wrote a story about how to adjust to newlywed life emphasizing three points. I wanted the design to be simple and clean. I sketched out a few options and included the sketch of the layout I decided was the best fit (below). I also made a shape map in InDesign (below) with image boxes and placeholder text, as well as including my color scheme (monochromatic: black, white, grey). I made the images silhouettes so they wouldn’t distract from the message. I used InDesign to fill in my text and images appropriately.
Critique: I did a video critique with Shelyn Gibb that was very helpful! We met on Friday afternoon over skype and displayed our printed drafts. She recommended that I remove the type boxes and gradients that I had originally and do columns instead, which is more similar to typical Ensign articles. I made that adjustment and definitely agree that the magazine spread looks better that way. She also recommended that I add a little “monochromatic” color within the color scheme of black and white, so I added a slightly purple/mauve color with grey undertones to the text and the background of the left page. I also received a reminder critique from a facebook classmate to remove the hyphens, so I also reformatted and did that. The final result is posted above!
Fonts: Title/Header: Janda Stylish Script (Script)
Sub-header/Body: Archivo Narrow (Sans Serif)
This project was so much fun! I was working in Photoshop to design a custom website home page. I sketched a general outline after brainstorming ideas for the title (farm name), images, and what message I was trying to convey. I wanted the design to be very simple and clean cut with simple color scheme incorporating a lot of white and have the pictures of food really pop since the page is designed around food. My audience is local families, individuals, and co-ops. After the sketch I designed an outline in photoshop. I ended up adjusting the sketch and outline a little to accommodate what I felt was best once I began inserting text and images, but I followed the general idea.
I gathered critique from my husband first, who helped me to choose the background color using the sky and grapes. I also got critique from my classmates in the facebook group. Hillary Amosa recommended I move the logo on the header in to the left so it wasn’t touching the side creating a tangent, which I did. Carrie Clark recommended I shrink the size of my font, so I made that adjustment as well.
Title – AR Christy, decorative
Sub-title – Archivo Narrow, sans script
Body – Microsoft PhagsPa Regular, sans script
Color Scheme: Tetradic, Blue, Green, Orange, Red
This project was definitely a stretch for my past experience, but I learned more about photoshop than I have known in the past! I chose to do this movie as a fun adventurous twist on a romantic comedy designed to be a Hallmark classic kind of film (appropriate for all age groups). I took my image with my husband and then found a quality image of a vintage kitchen in the background. I added layers and overlays of my image and then edited the lighting to highlight us. I put a kind of grainy layer to make a more vintage feel.
I received critique from two class members, Brandi & Cody. They suggested I edit the typography and spacing as well as contrast us against the background, which I did. The image of the kitchen background is found here: http://dollarjugrok.xyz/old-house-modern-vintage-kitchen/
My title and names font is Lucida Sans Typewriter; my bottom font is SF Movie Poster Bold.
For this project I took 12 different pictures of the same subject. I decided to photograph two Korean ducks we received for a wedding present. Supposedly they represent how we are doing in our relationship; if the ducks are facing one another they are agreeing, but if one or both are turned away there is a disagreement that needs to be addressed. I thought these ducks would make a dynamic subject with their vibrant colors and unique design.
Here are a few close-up images that I took:
I edited these images in Adobe Photoshop, adjusting the brightness, saturation, contrast, etc. The goal was the capture images from various angles and viewpoints and I feel that I accomplished that goal with this photoshoot. I exported each photo to my computer after editing and then made the following collage with the remaining pictures:
Here is an additional photo I worked on in photoshop using the layers and blending techniques. The textured photo was of a red pillow and I placed it over the shadowed picture of one of the ducks.
Rule of Thirds
This project was really difficult for me, but I have learned a lot! I’m using a new program – Adobe Lightroom. I’ve been learning by trail and error how to import, edit, watermark, and export. This assignment was an excellent way for me to jump right in to the world of photography! This is my first time trying my hand at photography so I’m looking forward to what else there is to learn.
The first picture I took at a park that’s near my home. The lighting was beautiful and the autumn colors just beginning to show. The indoor picture is taken with artificial lighting and a flashlight to add dynamic shadowing effect. I decided to do the focus pictures of a correlated theme; the boy reading with the bookcase behind. I made sure to still follow the rule of thirds for the picture. I captured an image of my husband studying for the rule of thirds picture and another angle for the lead room photo.
Company: Tedeschi Wellness
Objective: To raise awareness about new wellness packages designed to be budget-friendly and attract new patients to events already being hosted.
Strategy: Create a clean, modern design to promote new packages and attach a hashtag that links to details about the new packages and wellness club. Also, promote current events being held by attaching hashtag and linking viewer to facebook page where they can receive more details.
I made these designs using Microsoft Word to promote a new series of wellness packages and budget-friendly health plans that have recently been developed by Tedeschi Wellness. I wanted to create clean, modern design graphics to draw in the viewers’ attention and convey the message that Tedeschi Wellness is fresh and continually striving to address the needs of their patients. Tedeschi Wellness is a holistic chiropractic office with additional services offered including aromatherapy massage, detoxification footbaths, and light therapy. The purpose of the promotion is to attract a new demographic of patients who are looking for affordable alternative healthcare. The hashtag promotion is something that hasn’t been done before at Tedeschi Wellness, so I felt it was appropriate in relation to the new visuals and freshly launched discount packages.
Here are a few examples of the Instagram posts I designed for this promotion:
To create these posts I found high-resolution pictures that I thought represented the promotion well. I copied these images into a blank word document and made them full-bleed. I decided to use text boxes and shaded boxes to create a clean, fluid design for each of the three promotional pieces. The fourth picture is an example of promoting current events that the office is currently hosting using a simple and powerful image and incorporating the promotion’s hashtag to raise awareness.
Here is a screenshot of all 5 of my posts in Instagram (the last one is unrelated):
Critique: I received critiques on Facebook that helped me to be sure my images were harmonious and that they contained similar elements and text that would draw the reader back to the message being conveyed and make it clear that each is connected to the “wellness club” promotion. I also received a critique from my husband who recommended I use less text and let the images really shine through. This suggestion was supported by my teacher, Julie Peterson, and I modified each of my images to have minimal wording, yet enough to spark interest.
Typography Names and Categories:
Image 1: Ariel Narrow – Sans Serif, Ariel – Sans Serif
Image 2: Berlin Sans FB – Sans Serif, Alex Brush – Script
Image 3: Lucida Sans Unicode – Sans Serif, Allura – Script
Image 4: Archido Narrow – Sans Serif
Image 5: Berlin Sans FB – Sans Serif